ALROM is headed by Alfredo Romero and supported by marketing professionals with who he has worked over the years. Alfredo has extensive experience in international business development, strategic planning, sales training, market development, marketing communications, promotions and branding.

His work has taken him around the globe and he has spent the past two decades helping to market and promote products from large and small companies in US and International Markets.

At heart, Alfredo is a problem solver and enjoys using his analytical skills and creativity to understand and provide solutions to any challenge put before him. From identifying the ideal location for a retail establishment to finding new markets for an existing product or bringing innovative products to existing markets, he has always relished exploring options, taking apart situations and putting the pieces back together like a jigsaw puzzle to create a better solution.

In addition to earning his MBA from The UCLA Anderson School and an Economics degree from Pomona College, Alfredo is also an avid musician and plays tenor saxophone with bands around the Southern California area. Even if you don’t have a project for him, he would be happy to chat with you about his favorite topics: Baseball, blues, golf, coffee, traveling, and, of course, Marketing.